I'll dive into what metrics I care about during product development and tell you about lesser-used methods of gathering insights about user behaviour and interactions with your product.
E20 · Organising content with Card Sorting (Research essentials #4)
When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users.
E19 · User testing (User research essentials for anyone #3)
User testing helps you ensure that you're building your product in the right way before you go and actually do it, thus de-risking your work and avoiding wasted effort.
Ep 18 - Discovery interviews (User research essentials for anyone #2)
Discovery interviews are a universally useful, flexible, and simple method to understand entire user journeys, build personas, and ground all work that follows.
Ep 14 - Startup #1: Principles to get started and stay focused
Kicking off a mini-series on starting up, before actually doing anything let's be clear on how we want to operate. Principles offer a handy tool to help you keep the eyes on the right ball. Here are seven to get you started.
EP 13 - Stakeholder interviews #2 - Great questions
Stakeholder interviews maybe the first thing to consider on any project. In the second part of a two-part series, I share tried and tested questions to get to unique insights, and explain why they work.
Ep 12 - Stakeholder interviews #1 - Why they matter
Stakeholder interviews may be the first thing to consider on any project. In this first part of a two-part series, I discuss why you shouldn't miss them and how I structure them.
Ep 9 - Surveys #2 - Design surveys that don't suck
Surveys are an excellent tool to remotely gather information from a large audience. Done right, they can provide the information you and your team need to make good decisions from engaged respondents who are happy to help you. However, their flexibility opens them up for a number of risks.
In the second episode on this topic, I share my checklist for questions guaranteed to bring you more and better quality results.
Ep 2 - Competitor research
Competitor research can be an invaluable tool to inform your product strategy. It can also be an utter waste of time. Here are a few points to help you make sure you get ground your activities in a solid understanding of your competitive landscape.