I'll dive into what metrics I care about during product development and tell you about lesser-used methods of gathering insights about user behaviour and interactions with your product.
E21 · Who are you? - Developing an identity
A coherent identity guides everything from strategy and product decisions, to design, marketing and much more. It also helps build trust with customers. And it does not start with designing a logo...
E20 · Organising content with Card Sorting (Research essentials #4)
When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users.
E19 · User testing (User research essentials for anyone #3)
User testing helps you ensure that you're building your product in the right way before you go and actually do it, thus de-risking your work and avoiding wasted effort.
Ep 18 - Discovery interviews (User research essentials for anyone #2)
Discovery interviews are a universally useful, flexible, and simple method to understand entire user journeys, build personas, and ground all work that follows.
Ep 16 - Startup #3: From problems to product
When faced with too many opportunities or problems to solve, nothing focuses the mind more than some good old prioritisation and refinement. We'll use a simple prioritisation technique and the Lean Business Canvas to move our project from a range of problems, towards a focused product business.
EP 15 - Startup #2: Identifying Opportunities
Too many great projects get stuck at the idea phase - either struggling to focus on one or going with what will turn out to be one that's less than ideal. In this short episode, I share one simple technique that will help you find out where innovation can make a real difference.
Ep 14 - Startup #1: Principles to get started and stay focused
Kicking off a mini-series on starting up, before actually doing anything let's be clear on how we want to operate. Principles offer a handy tool to help you keep the eyes on the right ball. Here are seven to get you started.