A coherent identity guides everything from strategy and product decisions, to design, marketing and much more. It also helps build trust with customers. And it does not start with designing a logo...
Ep 14 - Startup #1: Principles to get started and stay focused
Kicking off a mini-series on starting up, before actually doing anything let's be clear on how we want to operate. Principles offer a handy tool to help you keep the eyes on the right ball. Here are seven to get you started.