Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and can even lead successful research sessions. All you need is a few basics to get going.
In this episode, I'll share the few methods that cover the majority of my research needs, and a few guidelines that apply to almost all of them. Get ready and dive in!